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New multipurpose product line appeals to men and families
February 17, 2010
By: Jamie Matusow
Editor-in-Chief
Instead of purchasing three products, and three bottles, you now need to buy only one. That’s the thinking behind Pert Plus’s launch of two all new 3-in-1 products, one specially formulated to appeal to men, and one formulated to appeal to the whole family. The 3-in-1 multi-purpose shampoo plus conditioner plus body wash formulas are designed to clean and condition both hair and skin—all in one bottle. The new 3-in-1 shampoo plus conditioner plus body wash products will be available in a Refreshing formula for men and a Moisturizing formula for all-family use. Both products are scheduled to be on store shelves starting this month. Pert Plus Moisturizing 3-in-1 comes in a 13.5oz. bottle with a suggested retail price of $3.99 and a 25.4oz. bottle with suggested retail of $5.99. Pert Plus for Men Refreshing 3-in-1 comes in a 12oz bottle, also with a suggested retail price of $3.99. Pert Plus “Threedom” Contest In conjunction with the launch of the newest products, Pert Plus will unveil a “Threedom” online video contest in April 2010. The contest encourages participants to upload three-second videos highlighting what they need “Threedom” from: perhaps a cluttered shower, a shower hog, or a chatty co-worker. During the contest, Pert Plus will be giving away weekly prizes for products that help simplify life such as a Blackberry, TiVo, PlayStation 3, etc. Each quarter, the prizes will feature different categories, with the grand prize being chosen in December 2010 of a three-island trip to Hawaii for the most popular video.
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